Smell This
2009/06/23 Leave a comment
Fragrances, flavours, smell, sight and hearing have one thing in common, sound.
It is vibration that determines the sense of smell and the common factor here as discovered by Luca Turin. See ‘Now Smell This’ or use Microsoft’s BING search engine to search Luca Turin and Neuropersona.
Sound can be processed much faster and doesn’t rely on ‘line of sight’.
Indeed that is why the television experience is significantly different if it watched with or without sound.
Add sound to your presentations and websites to see the impact and you might find that combined with words it may be able to imitate taste.
After all advertisers that deliver perfume sniff samples do it because it works.
Sight goes so far, smell further and sound bridges both.
Cheers,
Nick
http://www.neuropersona.com
Study of ancient primate brain indicates it relied on smell more than sight
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