Neuropersona Proximity Search

We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.

Quantum Entanglement          

 

 

Neuropersona Quantum Entangled Pair

Wikipedia Explains Quantum Entanglement    Media and the impact of Quantum Entanglement

Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.

A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.

When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above.  If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.

Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.

Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.

Cheers,

Nick www.neuropersona.com

Success by Empathy vs Sympathy

Are you a Sales or Marketing professional that uses or abuses customer sympathy?

One of the most harmful myths out there is the notion that you have to sympathize with a customer and this becomes clear when you switch from sympathy to empathy.   Empathy allows you to understand how the customer views the world and measures so that you can align your perspective to theirs.  Alignment allows you to select the best value proposition available and present it to your customer.

Sympathy on the other hand typically motivates someone to give whatever they feel will help the person, quickly and at the lowest price possible.  This is not good for the customer or the sales person as even if you gave them free product they would not be able to use it as it is mis-matched with their need.

Empanthy is not cold but rather humane and sympathy has to be tempered with a desire to help, empathy.

Cheers,

Nick