Neuropersona Proximity Search

We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.

Quantum Entanglement          

 

 

Neuropersona Quantum Entangled Pair

Wikipedia Explains Quantum Entanglement    Media and the impact of Quantum Entanglement

Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.

A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.

When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above.  If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.

Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.

Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.

Cheers,

Nick www.neuropersona.com

Media and Predictive Analytics

One interesting way to view the Media is a content container and then measure its activity which shows what happened in the past and what people expect to happen.  The ‘expect to happen’ is what is connected to Predictive Analytics and our focus here.

Consider that advertisers have the most to gain and lose and their Media investments are devoted to creating the future or getting a customer to buy a product, service or idea.  With this in mind we can start with the simple assumption that what happens tomorrow will mirror what happened yesterday.  Now we think about the ‘pressure’ placed on customers to change their behaviours by advertisers and make a guess as to how many will change.  Simple.

What happens if it doesn’t work this way?  What if customers actually want and need to change and that Media and Advertiser ‘success’ is just a customer picking what would have been helpful, without the advertising?

This may explain the success and resurgence of Research and Public Relations and Brilliant Brand Failure.

Cheers,

Nick www.neuropersona.com

PS  we use Neuropersona constructs to measure and map behaviour changes, past and future

Future Media

Media awareness, while not exciting. is a necessity for success as the Media carries stories to your customers.  Networks are where Media awareness pays off as that is where new value is created and consumed.

Is the Media the network?  I’m not sure but in my experience looking at Media as a container of stories helps and now we get to the future of Media and understanding how it applies to value networks at large.

Is the Media advertising?  Maybe as advertising typically pays for a good part of the work required in the Media.  That said, lets then make a jump to www.adscenario.com where we look at a few important concepts related to networks and Future Media.

1. NeuroPersona = masks worn or discarded which represent stories and processes important to the wearer
2. Story Lens = the 5 element continuum that includes; story, process, software, brand and KPI or measure.
3. Value Pairs = two elements which are entwined in creating or consuming value across networks

Media is the container of stories and influenced by the stories it carries by the virtue of advertiser influence.

Future Media will require an awareness of the container and stories, their relationship and measurements to understand how to measure changes  in stories regardless of their source or intended target.

Magic Lenses provide tools and techniques to practictioners who depend on Future Media, today.

Cheers,

Nick www.neuropersona.com

Software and Idea Sink World Economy

A view on how software “from Rand” and an idea “from a professor” sunk the world’s financial economy.

Is it true? You decide.

Cheers,

Nick www.neuropersona.com

Quantum Lens

A recent Yahoo story inspired the creation of a Quantum Lens to support Branding and Advertising

The core concept is simple, a Yahoo customer sees the same Yahoo interface when going to multiple sites and becomes ‘Entangled’ in all of the sites and when they add content or interact to one of the sites then they interact with all of the sites.

Quantum Entanglement has LARGE implications in the world of advertising and fees.

Cheers,

Nick www.neuropersona.com