Search Vendors Underachieve

Search vendors underachieve and their business losses or slim margins are simple proof of this statement.  Now it  is simple enough to employ a Docking Station concept to accelerate the value you need. 

 

A Docking Station can be employed to align Products to Customers though another common situation is the alignment of Content to Project Teams.  Search Vendors claim they can assist in both situations.  Let’s explore.

 

Consider a corporation that needs a project to be delivered fast. 

The project team may include employees, suppliers and outside consultants and typically team members employ specialty tools that consume data and analysis according to their unique skills, perspectives, assigned tasks and objectives.

 

Corporate content may not match the team requirements and there is a considerable amount of time and money that has to be expended before the team starts the project.  In the image below content is on the left and the project team on the right.  The Docking Station is represented by a content datacube in the centre.

 

 

 

Consider products in the market that solve identical problems.

Plenty claim the do the job, yet the problem persists.

Treat this as a ‘best process’ search, not a best practices excercise, and you will get closer to your answer.

 

Consider the case of APPLE and the wildly successful iPod that simplified the access to Music and the user experience related to SEARCH and BUY.  Our Docking Station gathers and delivers content in a similar fashion.

A Docking Station delivers numbers and stories to help teams create value to support current and future process and analytics goals.  OK, so what is the big deal?  Nothing really except ask any corporation how long this takes!

 

How is it done?

 

Prettly simply really. 

MAP the processes and metrics required.

Create content VIEWS

Refine datacube PERSPECTIVES.

 

Project success is not a single deliverable, things change.

Marketers require different content and information.

Search Engine Optimization that claims to align Products to Customers has unique content and tools needs.

Corporate and event project performance requires content and information that is unique.

All of these different perspectives are needed and can be delivered with a Docking Station.

 

 

Multiple perspectives and future changes are easily supported.

Why is approach like an iPod Docking Station?

Team members can import content  into any tool and deliver value without waiting or awkward re-learning.

The Docking Station concept or ON-RAMP is a simple concept proven by APPLE.  Why not use it?

 

 Cheers,

Nick Trendov

www.neuropersona.com

www.adscenario.com

  

 

New Software Predicts Crime

Neuropersona tools build on pattern conditioning as outlined in this software.

After all if you change how someone measures they may shift to an illegal behaviour–speeding when they have to get their wife to the hospital and otherwise justifiable behaviours.

Cheers,
Nick
www.neuropersona.com

New Software Predicts Crime

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Neuropersona Proximity Search

We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.

Quantum Entanglement          

 

 

Neuropersona Quantum Entangled Pair

Wikipedia Explains Quantum Entanglement    Media and the impact of Quantum Entanglement

Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.

A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.

When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above.  If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.

Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.

Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.

Cheers,

Nick www.neuropersona.com

Neuropersona Proximity Search

To understand customer choice options consider a unique way to view and understand customer behaviours, or a Nueropersona Proximity Search.  For asthose familiar with the Neuropersona mask concept we will look at proximity.

Neuropersona Proximity Search

This image represents two stones being dropped into water.  The rings from the two stones overlap and this is where there is ‘rough’ water.  The closer the proximity of the two stones the more rings overlap and the rougher the water.  We use this concept when aligning product or service offers to customers.  The closer we can align our product value to the customer behaviours that need to be served, the higher probability of a sale.

Using a Neuropersona Proximity approach allows us to be close but not perfect when it comes to search.

Consider another important concept in our lives, the shopping basket and how Marketers perform shopping basket analysis where considerable energy is devoted to understanding which product ‘pairs’ go together.  By understanding the behaviours of the customers pushing the carts we get to the Neuropersona Proximity Search value proposition.

Our brand wars blog will examine Neuropersona Proximity and its application to Microsoft’s Bing Search engine.

Mobile content is a highly opportune area where we aggressively apply Neuropersona Proximity search techniques.

Cheers,

Nick www.neuropersona.com

Software and Idea Sink World Economy

A view on how software “from Rand” and an idea “from a professor” sunk the world’s financial economy.

Is it true? You decide.

Cheers,

Nick www.neuropersona.com

Quantum Lens

A recent Yahoo story inspired the creation of a Quantum Lens to support Branding and Advertising

The core concept is simple, a Yahoo customer sees the same Yahoo interface when going to multiple sites and becomes ‘Entangled’ in all of the sites and when they add content or interact to one of the sites then they interact with all of the sites.

Quantum Entanglement has LARGE implications in the world of advertising and fees.

Cheers,

Nick www.neuropersona.com