• Buy your way to the top
• Create content so Google ranks you high in ‘organic’ search
• Create videos or slide presentations
• Link to different parts of your own site as you create new content
• Combine your content with other content

Twitter to the top of Google is a way to use Social Media networks to create new and innovative content.  Twitter software tools may promise this though in my experience most of them rely on spamming and should be considered carefully before their use.

How do we Twitter to the top of Google?

See how Twitter takes us up Google as we experiment with the keyword theme ”twitter software tools” on our wordpress blog. 

NOTE:  since we started this test our TransMediaSEO Twitter account has been hacked twice and when you click on the company link you may see a pizza commerical.  We use the technique and we picked the keyword theme to illustrate the technique that we have tuned over the past five years.

Cheers,
Nick

Google is the gorilla of search and wayfinding for web content though the drastic shift to Social Media sites allows people to talk as they walk across  the internet making it very difficult to aggregate, compare and deliver value in a profitable way.

For sellers of products in web spaces top page Google rank of a website or product page often provided sharp increased sales or brand visibility.  The often stunning results caused much competition for the first page of a Google Search Engine Response Page or SERP and even more in the top 10 SERP positions.   The deafening demand for assistance to achieve top Google rank created the SEO professional or ‘professional’ who would deliver Search Engine Optimization.

Much has been said about SEO and paid or unpaid variantions though simply SEO success depends on placing enough keywords in your website content that are in proximity to keywords that search engines deliver when they responsd to words people type into their search boxes.  Of course one could ‘buy’ the words so that when Google searches type ‘bought’ words they would automatically be directed to the websites that purchased the words.

One dramatic event helps Google command high fees for advertising and smaller advertisers who seek to attract visitors to web and Social Media sites.  Change.  People enter keywords into Google, BING or Yahoo search engines to help determine answers or refine questions.  Over time people change keywords that they use to describe questions and answers as their perspectives change.  They measure differently or understand more about their objectives or the products available or the services or knowledge necessary to extract the value from purchases.

How can we compete with Google Caffeine?

FIRST
1. Select a product to promote.
2. Idenifty how a buyer uses the product and how the product supports buyer behaviours.
3. Choose for 5 to 10 keywords that illustrate both product and buyer behaviours.

This analysis alone will give you considerable insights to how to optimize SEO and ways to improve your PPC or media spend. Going further provides the raw material to do it yourself.

NEXT
4. Enter your keywords into Google.
5. Analyze top 10 links provided by Google. Go to http://www.twitter.com/transMediaSEO
6. Determine which keywords are ABOVE yours according to Google Caffeine

Some SEO consultants focus on YOUR keywords. Why not, they make you feel good and happy when you pay them. Wrong Perspective!  SEO professionals will determine the Google Caffeine keywords rank and how your keywords compare to how searches have ‘told’ Google Caffeine what the need to succeed.

Selecting keywords outise of the Google Caffeine ‘proximity’ makes your products are invisible. Inferring what Google Caffeine thinks of your keywords will help you determine how people are asking questions or how they look for answers at a moment in time.

Google and Social Media

Google is finding out painfully that it can’t get into the closed Social Media landscape and so it has to change. See http://www.twitter.com/resonantview or http://www.twitter.com/speedsynch which are two of my personae.

Success demands that you keep a close watch on Google Caffeine.

Resources
http://www.speedsynch.com/
http://www.twitter.com/transMediaSEO
http://brandwarfare.wordpress.com/

1. Enter keywords http://www.google.com/ncr
2. Review top 10 items provided by Google
3. Compare your keywords to Google top 10 and the top 10 keywords in top 10.

SEE a sample of keyword maps provided by SpeedSynch and other Twitter Software tools;

http://tinyurl.com/S5mapCBCamber

RESOURCES
Official Google Blog: Our new search index: Caffeine
http://brandwarfare.wordpress.com
http://www.speedsynch.com

Cheers,
Nick
www.transMediaSEO.com www.SpeedSynch.com www.neuropersona.com www.scenario2.com

How does the business adapt and move forward successfully with New Product introductions or deal with the stress of Mergers or Acquisitions with little or no IT support?

BRIDGE+FLYWHEEL

Cheers,

Nick

www.speedsynch.com www.neuropersona.com www.scenario2.com

Careful, as it may shift the way you measure success and time.

Cheers,
Nick

http://www.neuropersona.com

The King of Pop, and the genius of intimacy

Shared via AddThis

Customer insight should be a “by-product” of understanding what happened and how customers intend to change.

Why not have virtually every customer tell you what they want and observe how they act using the internet?

Discover forward facing insight or read about how Pierre Wack raised scenario techniques to a high art at SHELL OIL.

Why SCAM?
If we can connect with virtually every potential customer, Market Research or Customer Insight is a simple ‘by-product’ and it should be ‘free’ and very inexpensive to use depending on your objectives.

Yet Market Research and Customer Insight Vendors charge thousands of dollars and more. Some charge millions to customers to provide more ’insight’.

Align Products to Customers at www.speedsynch.com
SpeedSynch helps you unlock Market Research value FREE.
We charge for training and provide tools if needed.

Cheers,
Nick

http://www.neuropersona.com
http://www.adscenario.com

The next time you look at a resume consider that it is a ‘tombstone’ document and part of the reason employers go to LinkedIN is that participation there creates a ‘living’ resume.

Cheers,
Nick
http://www.adscenario.com/
http://twittersoftwaretools.com

http://www.neuropersona.com/

www.neuropersona.com
www.adscenario.com
http://brandwarfare.wordpress.com
http://neuropersona.com
http://neuropersona.wordpress.com
http://marketstory.wordpress.com

http://www.twittersoftwaretools.com