King of Pop, and the Genius of Intimacy

A superbly written piece that reflects on the death of Michael Jackson and Frank McCourt.

Careful, as it may shift the way you measure success and time.

Cheers,
Nick

http://www.neuropersona.com

The King of Pop, and the genius of intimacy

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Business Intelligence technique finds gas

In the old days Business Intelligence was about aggregation and fast summaries in datacubes.

Today Microsoft SharePoint analytics components employ the acquired ProClarity technology to allow drilling down and through atomic data. This is not your grandfather’s datacube!

Natural gas companies that drilled down now drill across and ‘through’ to release tremendous amounts of value.

An interesting parallel and visit www.scenario2.com  to see how this is done with current data or for data that has not even ‘formed’ yet or future data!  The technique can be applied to ‘fracture’ Web interactions, Call Center interactions, Market Research (SAS or SPSS -like data), Operations, Quality and other data–all in parallel, just like the drills.

Cheers,
Nick
www.neuropersona.com
www.adscenario.com  

“…Here in Canada the Montney is the main new unconventional gas play, with the Horn River shale just getting going. Both are in northeast British Columbia. Improved techniques are also boosting Alberta’s original unconventional gas play, the Deep Basin. There were 157 wells drilled in the Montney and Horn River plays in 2007, according to a report by Tristone Capital. This year there should be 900. Production in the Montney is already in the hundreds of millions of cubic feet per day, while it’s just starting in the Horn River. Both plays are estimated to hold many trillions of cubic feet of natural gas resource – although how much of it can ultimately be produced will require much more drilling and production history.

Unconventional production depends heavily on specialized well-completion services like fracture stimulation. In addition to being the principal profanity on Battlestar Galactica, “fraccing” means pumping sand and oil or water into a well and expanding or creating fractures in the reservoir to enable natural gas to flow. In the old days you might run one or two fracs in vertical wells. Today the shale and tight sand plays are being cracked by drilling horizontally and fracturing six, 12, sometimes 20 times, each frac separated by high-tech composite plugs. Calgary-based service companies Trican and Calfrac are leaders at this.

Alberta Venture | Hail the Humble Resource Play

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New Software Predicts Crime

Neuropersona tools build on pattern conditioning as outlined in this software.

After all if you change how someone measures they may shift to an illegal behaviour–speeding when they have to get their wife to the hospital and otherwise justifiable behaviours.

Cheers,
Nick
www.neuropersona.com

New Software Predicts Crime

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Twitter useless?

It is true, 74% of Canadians couldn’t care less about Twitter.

And the drop-off rate appears to be greateer than new Twits joining Twitter.

Why do you use Twitter?

Cheers,
Nick
www.neuropersona.com

74% of Canadians unaware of Twitter: online survey

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Welcome to Adscenario

Welcome to the Adscenario powered by Neuropersona blog.

 

Cheers,

Nick

www.neuropersona.com

www.adscenario.com

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Learn Anything Fast

Stunning TED Talk on how to learn anything, fast–

http://www.ted.com/talks/view/id/517

Learn the perspective and then learn the skill.

Cheers,

Nick www.neuropersona.com

Success by Empathy vs Sympathy

Are you a Sales or Marketing professional that uses or abuses customer sympathy?

One of the most harmful myths out there is the notion that you have to sympathize with a customer and this becomes clear when you switch from sympathy to empathy.   Empathy allows you to understand how the customer views the world and measures so that you can align your perspective to theirs.  Alignment allows you to select the best value proposition available and present it to your customer.

Sympathy on the other hand typically motivates someone to give whatever they feel will help the person, quickly and at the lowest price possible.  This is not good for the customer or the sales person as even if you gave them free product they would not be able to use it as it is mis-matched with their need.

Empanthy is not cold but rather humane and sympathy has to be tempered with a desire to help, empathy.

Cheers,

Nick

SUCCESS Perspectives

How we perceive TIME may be the difference between a stunning SUCCESS and terrible failure.

Use this simple tool to remind you of different ways to perceive TIME.

• CLOCK Time–clocks, calendars, time moves like an ‘arrow’.
• CYCLE Time–cycles repeat.
• EVENT Time–event starts only when people arrive.
• STORY Time–determined by story rhythmns.
• SCENARIO Time–many Story Times  interacting.

This represents CCESS, and what about the SU? 

SU is Sufi Time which is something else or spiritual time if you look at it from other traditional perspectives.

Cheers,

Nick www.scenario2.com

Magic Lenses and Titianic Luck!

New Years Eve 2009 was an interesting evening with a most interesting evening toast– “… good health and riches for the new year” which triggered this passionate response– ’BAHHHH, what good is that–there were plenty with good health and money on the Titanic…let’s toast for LUCK!”

Most commercial enterprises employ logical linear planning which is the equivalent wish for health and money.  Considering the unforseen is the same as wishing for luck. 

This post is about wishing for luck in a very disciplined process.

First identify the stories and numbers important to create MAGIC LENSES for any commercial and non-commercial enterprises to prepare for where they might go.  Prepare doesn’t mean certainty but rather a pre-consideration of how to align current assets to customer customer behaviours or Personae.

The magic is not in hoping but in preparation.

Cheers,

Nick www.scenario2.com