Twitter to top of Google

Getting to the top of Google is not easy though it can be done different ways.

• Buy your way to the top
• Create content so Google ranks you high in ‘organic’ search
• Create videos or slide presentations
• Link to different parts of your own site as you create new content
• Combine your content with other content

Twitter to the top of Google is a way to use Social Media networks to create new and innovative content.  Twitter software tools may promise this though in my experience most of them rely on spamming and should be considered carefully before their use.

How do we Twitter to the top of Google?

See how Twitter takes us up Google as we experiment with the keyword theme ”twitter software tools” on our wordpress blog. 

NOTE:  since we started this test our TransMediaSEO Twitter account has been hacked twice and when you click on the company link you may see a pizza commerical.  We use the technique and we picked the keyword theme to illustrate the technique that we have tuned over the past five years.

Cheers,
Nick

Bridge and Flywheel

SpeedSynch delivers  BRIDGE+FLYWHEEL technologies to help companies adapt quickly and push back the responsiblity of adjusting to customers to business users where it belongs.

How does the business adapt and move forward successfully with New Product introductions or deal with the stress of Mergers or Acquisitions with little or no IT support?

BRIDGE+FLYWHEEL

Cheers,

Nick

www.speedsynch.com www.neuropersona.com www.scenario2.com

Business Intelligence technique finds gas

In the old days Business Intelligence was about aggregation and fast summaries in datacubes.

Today Microsoft SharePoint analytics components employ the acquired ProClarity technology to allow drilling down and through atomic data. This is not your grandfather’s datacube!

Natural gas companies that drilled down now drill across and ‘through’ to release tremendous amounts of value.

An interesting parallel and visit www.scenario2.com  to see how this is done with current data or for data that has not even ‘formed’ yet or future data!  The technique can be applied to ‘fracture’ Web interactions, Call Center interactions, Market Research (SAS or SPSS -like data), Operations, Quality and other data–all in parallel, just like the drills.

Cheers,
Nick
www.neuropersona.com
www.adscenario.com  

“…Here in Canada the Montney is the main new unconventional gas play, with the Horn River shale just getting going. Both are in northeast British Columbia. Improved techniques are also boosting Alberta’s original unconventional gas play, the Deep Basin. There were 157 wells drilled in the Montney and Horn River plays in 2007, according to a report by Tristone Capital. This year there should be 900. Production in the Montney is already in the hundreds of millions of cubic feet per day, while it’s just starting in the Horn River. Both plays are estimated to hold many trillions of cubic feet of natural gas resource – although how much of it can ultimately be produced will require much more drilling and production history.

Unconventional production depends heavily on specialized well-completion services like fracture stimulation. In addition to being the principal profanity on Battlestar Galactica, “fraccing” means pumping sand and oil or water into a well and expanding or creating fractures in the reservoir to enable natural gas to flow. In the old days you might run one or two fracs in vertical wells. Today the shale and tight sand plays are being cracked by drilling horizontally and fracturing six, 12, sometimes 20 times, each frac separated by high-tech composite plugs. Calgary-based service companies Trican and Calfrac are leaders at this.

Alberta Venture | Hail the Humble Resource Play

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Search Vendors Underachieve

Search vendors underachieve and their business losses or slim margins are simple proof of this statement.  Now it  is simple enough to employ a Docking Station concept to accelerate the value you need. 

 

A Docking Station can be employed to align Products to Customers though another common situation is the alignment of Content to Project Teams.  Search Vendors claim they can assist in both situations.  Let’s explore.

 

Consider a corporation that needs a project to be delivered fast. 

The project team may include employees, suppliers and outside consultants and typically team members employ specialty tools that consume data and analysis according to their unique skills, perspectives, assigned tasks and objectives.

 

Corporate content may not match the team requirements and there is a considerable amount of time and money that has to be expended before the team starts the project.  In the image below content is on the left and the project team on the right.  The Docking Station is represented by a content datacube in the centre.

 

 

 

Consider products in the market that solve identical problems.

Plenty claim the do the job, yet the problem persists.

Treat this as a ‘best process’ search, not a best practices excercise, and you will get closer to your answer.

 

Consider the case of APPLE and the wildly successful iPod that simplified the access to Music and the user experience related to SEARCH and BUY.  Our Docking Station gathers and delivers content in a similar fashion.

A Docking Station delivers numbers and stories to help teams create value to support current and future process and analytics goals.  OK, so what is the big deal?  Nothing really except ask any corporation how long this takes!

 

How is it done?

 

Prettly simply really. 

MAP the processes and metrics required.

Create content VIEWS

Refine datacube PERSPECTIVES.

 

Project success is not a single deliverable, things change.

Marketers require different content and information.

Search Engine Optimization that claims to align Products to Customers has unique content and tools needs.

Corporate and event project performance requires content and information that is unique.

All of these different perspectives are needed and can be delivered with a Docking Station.

 

 

Multiple perspectives and future changes are easily supported.

Why is approach like an iPod Docking Station?

Team members can import content  into any tool and deliver value without waiting or awkward re-learning.

The Docking Station concept or ON-RAMP is a simple concept proven by APPLE.  Why not use it?

 

 Cheers,

Nick Trendov

www.neuropersona.com

www.adscenario.com

  

 

Neuropersona Proximity Search

We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.

Quantum Entanglement          

 

 

Neuropersona Quantum Entangled Pair

Wikipedia Explains Quantum Entanglement    Media and the impact of Quantum Entanglement

Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.

A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.

When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above.  If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.

Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.

Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.

Cheers,

Nick www.neuropersona.com

Quantum Lens

A recent Yahoo story inspired the creation of a Quantum Lens to support Branding and Advertising

The core concept is simple, a Yahoo customer sees the same Yahoo interface when going to multiple sites and becomes ‘Entangled’ in all of the sites and when they add content or interact to one of the sites then they interact with all of the sites.

Quantum Entanglement has LARGE implications in the world of advertising and fees.

Cheers,

Nick www.neuropersona.com

Success Metrics & Perspective

Measures of success are used extensively in business to motivate people, influence behaviour and understand results.

Success however is elusive and yesterday’s success may be today’s failure and perhaps also tomorrows success.  Consider the ancient story of the Chinese farmer and his son.

One day a poor Chinese farmer is in the fields with his son and they see a herd of wild horses.  Immediately the son ran towards the horses and was successful in capturing one.  Later that night a neighbour came to visit and when he heard the news of the horse he exclaimed that the family was lucky.  The poor farmer replied ‘maybe’.

The next day the son went out to train the horse, fell off and broke his leg.  The neighbour rushed over to help bind he boy’s leg and exclaimed that the family was unlucky.  The poor farmer replied ‘maybe’.

The following day a large army arrive and took the wild horse and boys in the area to fight with them.  Naturally they left the boy with the broken leg behind.  The neighbour, upon hearing the news exclaimed that the family was lucky.

The poor farmer replied ‘maybe’.

Cheers,

Nick www.neuropersona.com

Success by Empathy vs Sympathy

Are you a Sales or Marketing professional that uses or abuses customer sympathy?

One of the most harmful myths out there is the notion that you have to sympathize with a customer and this becomes clear when you switch from sympathy to empathy.   Empathy allows you to understand how the customer views the world and measures so that you can align your perspective to theirs.  Alignment allows you to select the best value proposition available and present it to your customer.

Sympathy on the other hand typically motivates someone to give whatever they feel will help the person, quickly and at the lowest price possible.  This is not good for the customer or the sales person as even if you gave them free product they would not be able to use it as it is mis-matched with their need.

Empanthy is not cold but rather humane and sympathy has to be tempered with a desire to help, empathy.

Cheers,

Nick