Tips and Tricks to boost Social Media ROI
2009/08/09 Leave a comment
Stories can overwhelm brands quickly and simply.
The next time you look at a resume consider that it is a ‘tombstone’ document and part of the reason employers go to LinkedIN is that participation there creates a ‘living’ resume.
Cheers,
Nick
http://www.adscenario.com/
http://twittersoftwaretools.com
2009/05/31 Leave a comment
We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.
Neuropersona Quantum Entangled Pair
Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.
A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.
When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above. If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.
Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.
Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.
Cheers,
Nick www.neuropersona.com
2009/05/30 1 Comment
To understand customer choice options consider a unique way to view and understand customer behaviours, or a Nueropersona Proximity Search. For asthose familiar with the Neuropersona mask concept we will look at proximity.
Neuropersona Proximity Search
This image represents two stones being dropped into water. The rings from the two stones overlap and this is where there is ‘rough’ water. The closer the proximity of the two stones the more rings overlap and the rougher the water. We use this concept when aligning product or service offers to customers. The closer we can align our product value to the customer behaviours that need to be served, the higher probability of a sale.
Using a Neuropersona Proximity approach allows us to be close but not perfect when it comes to search.
Consider another important concept in our lives, the shopping basket and how Marketers perform shopping basket analysis where considerable energy is devoted to understanding which product ‘pairs’ go together. By understanding the behaviours of the customers pushing the carts we get to the Neuropersona Proximity Search value proposition.
Our brand wars blog will examine Neuropersona Proximity and its application to Microsoft’s Bing Search engine.
Mobile content is a highly opportune area where we aggressively apply Neuropersona Proximity search techniques.
Cheers,
Nick www.neuropersona.com
2009/05/18 Leave a comment
Media awareness, while not exciting. is a necessity for success as the Media carries stories to your customers. Networks are where Media awareness pays off as that is where new value is created and consumed.
Is the Media the network? I’m not sure but in my experience looking at Media as a container of stories helps and now we get to the future of Media and understanding how it applies to value networks at large.
Is the Media advertising? Maybe as advertising typically pays for a good part of the work required in the Media. That said, lets then make a jump to www.adscenario.com where we look at a few important concepts related to networks and Future Media.
Media is the container of stories and influenced by the stories it carries by the virtue of advertiser influence.
Future Media will require an awareness of the container and stories, their relationship and measurements to understand how to measure changes in stories regardless of their source or intended target.
Magic Lenses provide tools and techniques to practictioners who depend on Future Media, today.
Cheers,
Nick www.neuropersona.com
