Twitter to top of Google

Getting to the top of Google is not easy though it can be done different ways.

• Buy your way to the top
• Create content so Google ranks you high in ‘organic’ search
• Create videos or slide presentations
• Link to different parts of your own site as you create new content
• Combine your content with other content

Twitter to the top of Google is a way to use Social Media networks to create new and innovative content.  Twitter software tools may promise this though in my experience most of them rely on spamming and should be considered carefully before their use.

How do we Twitter to the top of Google?

See how Twitter takes us up Google as we experiment with the keyword theme ”twitter software tools” on our wordpress blog. 

NOTE:  since we started this test our TransMediaSEO Twitter account has been hacked twice and when you click on the company link you may see a pizza commerical.  We use the technique and we picked the keyword theme to illustrate the technique that we have tuned over the past five years.

Cheers,
Nick

Google Caffeine Secrets

The Google Caffeine algorithm is both a search index innovation and a response to Social Media sites that include Twitter, LinkedIn and Facebook.

Google is the gorilla of search and wayfinding for web content though the drastic shift to Social Media sites allows people to talk as they walk across  the internet making it very difficult to aggregate, compare and deliver value in a profitable way.

For sellers of products in web spaces top page Google rank of a website or product page often provided sharp increased sales or brand visibility.  The often stunning results caused much competition for the first page of a Google Search Engine Response Page or SERP and even more in the top 10 SERP positions.   The deafening demand for assistance to achieve top Google rank created the SEO professional or ‘professional’ who would deliver Search Engine Optimization.

Much has been said about SEO and paid or unpaid variantions though simply SEO success depends on placing enough keywords in your website content that are in proximity to keywords that search engines deliver when they responsd to words people type into their search boxes.  Of course one could ‘buy’ the words so that when Google searches type ‘bought’ words they would automatically be directed to the websites that purchased the words.

One dramatic event helps Google command high fees for advertising and smaller advertisers who seek to attract visitors to web and Social Media sites.  Change.  People enter keywords into Google, BING or Yahoo search engines to help determine answers or refine questions.  Over time people change keywords that they use to describe questions and answers as their perspectives change.  They measure differently or understand more about their objectives or the products available or the services or knowledge necessary to extract the value from purchases.

How can we compete with Google Caffeine?

FIRST
1. Select a product to promote.
2. Idenifty how a buyer uses the product and how the product supports buyer behaviours.
3. Choose for 5 to 10 keywords that illustrate both product and buyer behaviours.

This analysis alone will give you considerable insights to how to optimize SEO and ways to improve your PPC or media spend. Going further provides the raw material to do it yourself.

NEXT
4. Enter your keywords into Google.
5. Analyze top 10 links provided by Google. Go to http://www.twitter.com/transMediaSEO
6. Determine which keywords are ABOVE yours according to Google Caffeine

Some SEO consultants focus on YOUR keywords. Why not, they make you feel good and happy when you pay them. Wrong Perspective!  SEO professionals will determine the Google Caffeine keywords rank and how your keywords compare to how searches have ‘told’ Google Caffeine what the need to succeed.

Selecting keywords outise of the Google Caffeine ‘proximity’ makes your products are invisible. Inferring what Google Caffeine thinks of your keywords will help you determine how people are asking questions or how they look for answers at a moment in time.

Google and Social Media

Google is finding out painfully that it can’t get into the closed Social Media landscape and so it has to change. See http://www.twitter.com/resonantview or http://www.twitter.com/speedsynch which are two of my personae.

Success demands that you keep a close watch on Google Caffeine.

Resources
http://www.speedsynch.com/
http://www.twitter.com/transMediaSEO
http://brandwarfare.wordpress.com/

Decode Google Caffeine

Here is a way to discover how Google Caffeine views your keywords.

1. Enter keywords http://www.google.com/ncr
2. Review top 10 items provided by Google
3. Compare your keywords to Google top 10 and the top 10 keywords in top 10.

SEE a sample of keyword maps provided by SpeedSynch and other Twitter Software tools;

http://tinyurl.com/S5mapCBCamber

RESOURCES
Official Google Blog: Our new search index: Caffeine
http://brandwarfare.wordpress.com
http://www.speedsynch.com

Bridge and Flywheel

SpeedSynch delivers  BRIDGE+FLYWHEEL technologies to help companies adapt quickly and push back the responsiblity of adjusting to customers to business users where it belongs.

How does the business adapt and move forward successfully with New Product introductions or deal with the stress of Mergers or Acquisitions with little or no IT support?

BRIDGE+FLYWHEEL

Cheers,

Nick

www.speedsynch.com www.neuropersona.com www.scenario2.com

How Stories Overwhelm Brands

Stories can overwhelm brands quickly and simply.

The next time you look at a resume consider that it is a ‘tombstone’ document and part of the reason employers go to LinkedIN is that participation there creates a ‘living’ resume.

Cheers,
Nick
http://www.adscenario.com/
http://twittersoftwaretools.com

http://www.neuropersona.com/

SpeedSynch Resource Links

RESOURCE LINKS

www.neuropersona.com
www.adscenario.com
http://brandwarfare.wordpress.com
http://neuropersona.com
http://neuropersona.wordpress.com
http://marketstory.wordpress.com

http://www.twittersoftwaretools.com

Business Intelligence technique finds gas

In the old days Business Intelligence was about aggregation and fast summaries in datacubes.

Today Microsoft SharePoint analytics components employ the acquired ProClarity technology to allow drilling down and through atomic data. This is not your grandfather’s datacube!

Natural gas companies that drilled down now drill across and ‘through’ to release tremendous amounts of value.

An interesting parallel and visit www.scenario2.com  to see how this is done with current data or for data that has not even ‘formed’ yet or future data!  The technique can be applied to ‘fracture’ Web interactions, Call Center interactions, Market Research (SAS or SPSS -like data), Operations, Quality and other data–all in parallel, just like the drills.

Cheers,
Nick
www.neuropersona.com
www.adscenario.com  

“…Here in Canada the Montney is the main new unconventional gas play, with the Horn River shale just getting going. Both are in northeast British Columbia. Improved techniques are also boosting Alberta’s original unconventional gas play, the Deep Basin. There were 157 wells drilled in the Montney and Horn River plays in 2007, according to a report by Tristone Capital. This year there should be 900. Production in the Montney is already in the hundreds of millions of cubic feet per day, while it’s just starting in the Horn River. Both plays are estimated to hold many trillions of cubic feet of natural gas resource – although how much of it can ultimately be produced will require much more drilling and production history.

Unconventional production depends heavily on specialized well-completion services like fracture stimulation. In addition to being the principal profanity on Battlestar Galactica, “fraccing” means pumping sand and oil or water into a well and expanding or creating fractures in the reservoir to enable natural gas to flow. In the old days you might run one or two fracs in vertical wells. Today the shale and tight sand plays are being cracked by drilling horizontally and fracturing six, 12, sometimes 20 times, each frac separated by high-tech composite plugs. Calgary-based service companies Trican and Calfrac are leaders at this.

Alberta Venture | Hail the Humble Resource Play

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Search Vendors Underachieve

Search vendors underachieve and their business losses or slim margins are simple proof of this statement.  Now it  is simple enough to employ a Docking Station concept to accelerate the value you need. 

 

A Docking Station can be employed to align Products to Customers though another common situation is the alignment of Content to Project Teams.  Search Vendors claim they can assist in both situations.  Let’s explore.

 

Consider a corporation that needs a project to be delivered fast. 

The project team may include employees, suppliers and outside consultants and typically team members employ specialty tools that consume data and analysis according to their unique skills, perspectives, assigned tasks and objectives.

 

Corporate content may not match the team requirements and there is a considerable amount of time and money that has to be expended before the team starts the project.  In the image below content is on the left and the project team on the right.  The Docking Station is represented by a content datacube in the centre.

 

 

 

Consider products in the market that solve identical problems.

Plenty claim the do the job, yet the problem persists.

Treat this as a ‘best process’ search, not a best practices excercise, and you will get closer to your answer.

 

Consider the case of APPLE and the wildly successful iPod that simplified the access to Music and the user experience related to SEARCH and BUY.  Our Docking Station gathers and delivers content in a similar fashion.

A Docking Station delivers numbers and stories to help teams create value to support current and future process and analytics goals.  OK, so what is the big deal?  Nothing really except ask any corporation how long this takes!

 

How is it done?

 

Prettly simply really. 

MAP the processes and metrics required.

Create content VIEWS

Refine datacube PERSPECTIVES.

 

Project success is not a single deliverable, things change.

Marketers require different content and information.

Search Engine Optimization that claims to align Products to Customers has unique content and tools needs.

Corporate and event project performance requires content and information that is unique.

All of these different perspectives are needed and can be delivered with a Docking Station.

 

 

Multiple perspectives and future changes are easily supported.

Why is approach like an iPod Docking Station?

Team members can import content  into any tool and deliver value without waiting or awkward re-learning.

The Docking Station concept or ON-RAMP is a simple concept proven by APPLE.  Why not use it?

 

 Cheers,

Nick Trendov

www.neuropersona.com

www.adscenario.com

  

 

New Software Predicts Crime

Neuropersona tools build on pattern conditioning as outlined in this software.

After all if you change how someone measures they may shift to an illegal behaviour–speeding when they have to get their wife to the hospital and otherwise justifiable behaviours.

Cheers,
Nick
www.neuropersona.com

New Software Predicts Crime

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TV industry eyes future online

The broken Media business model is really a content and Brand War which is being won by the Social Media sites where customer create content that is important to themselves, instantly.

Cheers,
Nick
www.adscenario.com
www.neuropersona.com

www.twittersoftwaretools.com

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Smell This

Fragrances, flavours, smell, sight and hearing have one thing in common, sound.

It is vibration that determines the sense of smell and the common factor here as discovered by Luca Turin. See ‘Now Smell This’ or use Microsoft’s BING search engine to search Luca Turin and Neuropersona.

Sound can be processed much faster and doesn’t rely on ‘line of sight’.

Indeed that is why the television experience is significantly different if it watched with or without sound.

Add sound to your presentations and websites to see the impact and you might find that combined with words it may be able to imitate taste.

After all advertisers that deliver perfume sniff samples do it because it works.

Sight goes so far, smell further and sound bridges both.

Cheers,
Nick
www.neuropersona.com

Study of ancient primate brain indicates it relied on smell more than sight

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Finding biological ‘don’t panic button’ points to better anxiety drug

Anxiety is caused by lack of control and can be address quickly and successfully by providing tools and education.

In my area of experience software vendors add to anxiety rather than decrease it. They tend to change user environments faster than users can adapt or learn how to successfully employ tools.

Corporate software customers cut back on training for users adding to anxiety rather than decreasing it.

Neuropersona.com tools may be easily applied to help users, customers and suppliers adapt to change on their own terms. This is one indirect buy huge opportunity that provides brand value by accident and human value by design.

Search engines that go beyond dumping results like Google help reduce anxiety. This is process driven search or search that helps users accelerate processes thereby reducing stress.

Microsoft’s Bing will find success because of its focus on process driven search or helping users accelerate their work after searching.

Amazon has done this with http://www.amazon.com and is extending this further by selling tools and capabilities to businesses via AWS.

EBAY has done this as well as Yahoo and indeed Yahoo helps people and processes span multiple internet spaces or vistas and processes with their latest offerings.

When it comes to stress it is the lack of appropriate tools or the ability and understanding how to use them that we must correct or else suffer unknowingly.

Cheers,
Nick
www.neuropersona.com

Finding biological ‘don’t panic button’ points to better anxiety drug

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Neuropersona Proximity Search

We have used the concept of Quantum Entanglement in the past to describe how to align value and customers.

Quantum Entanglement          

 

 

Neuropersona Quantum Entangled Pair

Wikipedia Explains Quantum Entanglement    Media and the impact of Quantum Entanglement

Search is another media where we have successfully used our Neuropersona and Scenario services and it can be simply described by using a drop of water.

A properly designed Neuropersona mask and product or service value proposition form an entangled pair where changes in one cause changes in the other, a self-adjusting value alignment.

When two drops of water fall into a pool near each other and at the same time the concentric rings overlap in the same way as illustrated in the diagram above.  If one set of rings are a searcher’s story lens and the other set of rings is the equivalent for the search results served up by Google, Yahoo or MSN (soon Bing) then the searcher gets what they need from the search engine.

Unfortunately this is not what is happening as advertising and conditioning provides a far less valuable search result.

Stay tuned for the Neuropersona Proximity Search service and we will explore how it leverages Media spend.

Cheers,

Nick www.neuropersona.com

Neuropersona Proximity Search

To understand customer choice options consider a unique way to view and understand customer behaviours, or a Nueropersona Proximity Search.  For asthose familiar with the Neuropersona mask concept we will look at proximity.

Neuropersona Proximity Search

This image represents two stones being dropped into water.  The rings from the two stones overlap and this is where there is ‘rough’ water.  The closer the proximity of the two stones the more rings overlap and the rougher the water.  We use this concept when aligning product or service offers to customers.  The closer we can align our product value to the customer behaviours that need to be served, the higher probability of a sale.

Using a Neuropersona Proximity approach allows us to be close but not perfect when it comes to search.

Consider another important concept in our lives, the shopping basket and how Marketers perform shopping basket analysis where considerable energy is devoted to understanding which product ‘pairs’ go together.  By understanding the behaviours of the customers pushing the carts we get to the Neuropersona Proximity Search value proposition.

Our brand wars blog will examine Neuropersona Proximity and its application to Microsoft’s Bing Search engine.

Mobile content is a highly opportune area where we aggressively apply Neuropersona Proximity search techniques.

Cheers,

Nick www.neuropersona.com

Media and Predictive Analytics

One interesting way to view the Media is a content container and then measure its activity which shows what happened in the past and what people expect to happen.  The ‘expect to happen’ is what is connected to Predictive Analytics and our focus here.

Consider that advertisers have the most to gain and lose and their Media investments are devoted to creating the future or getting a customer to buy a product, service or idea.  With this in mind we can start with the simple assumption that what happens tomorrow will mirror what happened yesterday.  Now we think about the ‘pressure’ placed on customers to change their behaviours by advertisers and make a guess as to how many will change.  Simple.

What happens if it doesn’t work this way?  What if customers actually want and need to change and that Media and Advertiser ‘success’ is just a customer picking what would have been helpful, without the advertising?

This may explain the success and resurgence of Research and Public Relations and Brilliant Brand Failure.

Cheers,

Nick www.neuropersona.com

PS  we use Neuropersona constructs to measure and map behaviour changes, past and future

Future Media

Media awareness, while not exciting. is a necessity for success as the Media carries stories to your customers.  Networks are where Media awareness pays off as that is where new value is created and consumed.

Is the Media the network?  I’m not sure but in my experience looking at Media as a container of stories helps and now we get to the future of Media and understanding how it applies to value networks at large.

Is the Media advertising?  Maybe as advertising typically pays for a good part of the work required in the Media.  That said, lets then make a jump to www.adscenario.com where we look at a few important concepts related to networks and Future Media.

1. NeuroPersona = masks worn or discarded which represent stories and processes important to the wearer
2. Story Lens = the 5 element continuum that includes; story, process, software, brand and KPI or measure.
3. Value Pairs = two elements which are entwined in creating or consuming value across networks

Media is the container of stories and influenced by the stories it carries by the virtue of advertiser influence.

Future Media will require an awareness of the container and stories, their relationship and measurements to understand how to measure changes  in stories regardless of their source or intended target.

Magic Lenses provide tools and techniques to practictioners who depend on Future Media, today.

Cheers,

Nick www.neuropersona.com

Software and Idea Sink World Economy

A view on how software “from Rand” and an idea “from a professor” sunk the world’s financial economy.

Is it true? You decide.

Cheers,

Nick www.neuropersona.com

Quantum Lens

A recent Yahoo story inspired the creation of a Quantum Lens to support Branding and Advertising

The core concept is simple, a Yahoo customer sees the same Yahoo interface when going to multiple sites and becomes ‘Entangled’ in all of the sites and when they add content or interact to one of the sites then they interact with all of the sites.

Quantum Entanglement has LARGE implications in the world of advertising and fees.

Cheers,

Nick www.neuropersona.com

Success Metrics & Perspective

Measures of success are used extensively in business to motivate people, influence behaviour and understand results.

Success however is elusive and yesterday’s success may be today’s failure and perhaps also tomorrows success.  Consider the ancient story of the Chinese farmer and his son.

One day a poor Chinese farmer is in the fields with his son and they see a herd of wild horses.  Immediately the son ran towards the horses and was successful in capturing one.  Later that night a neighbour came to visit and when he heard the news of the horse he exclaimed that the family was lucky.  The poor farmer replied ‘maybe’.

The next day the son went out to train the horse, fell off and broke his leg.  The neighbour rushed over to help bind he boy’s leg and exclaimed that the family was unlucky.  The poor farmer replied ‘maybe’.

The following day a large army arrive and took the wild horse and boys in the area to fight with them.  Naturally they left the boy with the broken leg behind.  The neighbour, upon hearing the news exclaimed that the family was lucky.

The poor farmer replied ‘maybe’.

Cheers,

Nick www.neuropersona.com

Success by Empathy vs Sympathy

Are you a Sales or Marketing professional that uses or abuses customer sympathy?

One of the most harmful myths out there is the notion that you have to sympathize with a customer and this becomes clear when you switch from sympathy to empathy.   Empathy allows you to understand how the customer views the world and measures so that you can align your perspective to theirs.  Alignment allows you to select the best value proposition available and present it to your customer.

Sympathy on the other hand typically motivates someone to give whatever they feel will help the person, quickly and at the lowest price possible.  This is not good for the customer or the sales person as even if you gave them free product they would not be able to use it as it is mis-matched with their need.

Empanthy is not cold but rather humane and sympathy has to be tempered with a desire to help, empathy.

Cheers,

Nick